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Apple TV Plus is coming to Prime Video
It’ll cost the same to subscribe via Amazon as it does to Apple directly.
“What we offer channel partners is hundreds of millions of subscribers around the world,” said Prime Video head Mike Hopkins at Bloomberg’s Screentime conference. “We see a lot more engagement, we’re able to get subscribers for those businesses at a really attractive rate.” Amazon takes a cut of the revenue from streaming subscriptions purchased on its video platform, but the specific terms have not been disclosed. While Apple TV Plus has been praised for its roster of shows like Severance, Ted Lasso, and Foundation, the service has struggled to gain ground against Prime Video, Netflix, Max, Disney Plus, and Hulu — currently the five most subscribed streaming platforms in the US, respectively.
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