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Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. ...

Apple's initial foray into streaming was marked by lavish spending on high-profile projects and talent, including deals with big names like Oprah Winfrey, Steven Spielberg, and Jennifer Aniston. The company's Hollywood operation, led by studio chiefs Zack Van Amburg and Jamie Erlicht, positioned itself as a talent-friendly destination, reminiscent of HBO, offering creators seemingly unlimited financial resources. The cost of the second season of Severance surged to over $20 million per episode due to pandemic-related delays, internal conflicts, and additional expenses such as hiring House of Cards creator Beau Willimon for script contributions.

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