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Apple TV+ is ‘worst marketer in the universe,’ says producer
One producer who made a show for Apple TV+ shares about his experience, and the complete lack of marketing he saw from Apple.
Apple TV+ is over five years old, and besides its viral Ted Lasso moment, the streamer has struggled to gain mainstream traction until just recently. They don’t do marketing, and it was an issue for us with ‘La Maison.’ We did a great show that had an amazing success in France and other places in Europe, but they never promoted it. Asked why, while believing Apple TV+ to lack in marketing efforts, did he decide to take “La Maison” to the streamer, Berger said simply: “Hope.
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