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Apple TV+ Is 'Worst Marketer In the Universe,' Says Producer


TV producer Alex Berger criticized Apple TV+ as "the worst marketer in the universe" for failing to promote his French-language show La Maison, despite its success in Europe. Berger said he initially partnered with Apple out of hope, but ultimately felt they undermined their own content by not suppo...

TV producer Alex Berger criticized Apple TV+ as " the worst marketer in the universe" for failing to promote his French-language show La Maison, despite its success in Europe. 9to5Mac reports: Rafa Sales Ross at Variety recently interviewed TV producer Alex Berger, who made La Maison for Apple TV+. "La Maison faced the additional challenge of being a French-language series, at the time one of the only non-English shows on the streamer," notes 9to5Mac's Ryan Christoffel.

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Apple TV+ is ‘worst marketer in the universe,’ says producer