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Apple TV+ Price Increase: Service Now Costs $13 per Month in U.S.
Apple TV+ is bumping up its price by 30%: For U.S. customers, it will now be $12.99 per month, up from $9.99.
“Subscribers can explore a rich offering of thrilling dramas, epic sci-fi, feel-good comedies and live sports.” Apple TV+ is also home to award-winning shows like “Severance,” which garnered the most Emmy nominations this year with 27, and Seth Rogen’s “The Studio,” which became the most-nominated freshman comedy ever with 23 nods. Apple TV+ has been losing more than $1 billion annually as its spending on premium content has well exceeded revenue, according to a March 2025 report by The Information.
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