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Apple TV+ Reportedly Outbidding NBC for More MLB Games


Apple TV+ is emerging as the frontrunner to acquire additional MLB media rights currently held by ESPN, according to a Sports Business Journal...

Apple TV+ is emerging as the frontrunner to acquire additional MLB media rights currently held by ESPN, according to a Sports Business Journal report. NBC reportedly bid for all of ESPN's current MLB rights, but the league faces a familiar streaming dilemma: fewer dollars from traditional broadcasters with broader reach versus higher payments from digital platforms with smaller audiences. MLB has yet to finalize the structure of post-ESPN packages, leaving multiple scenarios on the table for Sunday night games, Wild Card coverage, and the Home Run Derby.

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