Get the latest tech news
Apple TV+ shifts movie strategy to be very Netflix-like, per report
Apple TV+ reportedly has a new film strategy. It’s focused on lower-cost streaming-focused films rather than theatrical releases.
Apple will now focus on making about a dozen movies a year, most of them produced for less than $100 million, according to people familiar with the company’s plans who requested anonymity because they were not authorized to speak about an internal matter. That means Apple’s commitment to spend $1 billion annually on films won’t change, but the makeup of the company’s movie slate and release strategies will, the people said. But films like Wolfs, for which Clooney and Pitt earned a combined sum of tens of millions of dollars, will be marketed as streaming rather than theatrical titles.
Or read this on r/technology
