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Apple TV+ will license its movies to other services to reduce losses, per report
Apple TV+ reportedly plans to license its movies to other TV services in an effort to spread awareness of its content and stem its losses.
Apple has hired an executive to license its original productions to other companies, a strategy designed to increase sales from its film business and improve the visibility of its content. Apple is focused on licensing its movies to other companies, such as foreign TV networks and stores, where viewers can rent or buy them, according to a person familiar with the plans. Shaw notes that CEO Tim Cook and services head Eddy Cue have been pushing for the TV+ team to cut costs and find greater success.
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