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Apple unplugs electric car project, reports say

The firm never acknowledged the project publicly but had recruited thousands of car engineers.

Apple has reportedly cancelled its plans to build electric vehicles (EV) a decade after the iPhone maker was rumoured to be working on the project. The Apple car team was reportedly known as the Special Projects Group, or SPG, and was understood to still be years away from producing a vehicle. The company, which is led by multi-billionaire Elon Musk, has been cutting prices in key markets around the world, including Europe and China, as it faces tough competition from Chinese rivals such as BYD.

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