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Apple Vision Pro Customer Interest Dying Down at Some Retail Stores
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial...
Writing in his latest Power On newsletter, Gurman reports a marked decline in the demand for retail demos and sales, based on the Apple Stores he has spoken to: The trend that Apple Vision Pro appears to be following is less likely to be a retail anomaly, and more indicative of a broader issue that has plagued VR technology from its inception: Maintaining user engagement after the initial novelty wears off. A significant barrier to more frequent use, he says, is a setup that involves attaching batteries, booting up, and navigating a complex interface, which makes traditional devices like laptops and smartphones more appealing for regular tasks.
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