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Apple Vision Pro debuts immersive content featuring NBA players, The Weeknd and more

Apple on Thursday announced its upcoming lineup of immersive video content for the Vision Pro. The list includes behind-the-scenes footage of the 2024 NBA Apple Vision Pro gets new immersive video content, including a performance by The Weeknd.

The automotive industry is in the midst of dramatic technological change as companies seek out new ways to make money beyond building and selling gas-powered cars. Amazon’s Prime Day event clocked record sales this year, as U.S. consumers spent $14.2 billion across July 16 and 17, according to Adobe Analytics. The Korean tech giant is acquiring Oxford Semantic Technologies, a U.K.-based knowledge graph startup that has built an AI reasoning engine.

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