Get the latest tech news

Apple Vision Pro failed to sell out on launch day


Despite expectations, Apple has failed to sell out of its Vision Pro on launch day. This is despite estimates of day 1 availability being limited to between 60,000 and 80,000 units.

YouTuber Aaron Zollo (@zollotech) tweeted that the day after launch that both of the higher capacity Vision Pro units were still available for in-store pick-up. Even with the Vision Pro only available in the US, Apple has been building the hype machine around the device heralding it as ushering in the “era of spatial computing”. Competing AR and VR headsets have never enjoyed widespread popularity and it appears that Apple may also struggle to gain traction despite its brand and marketing firepower.

Get the Android app

Or read this on r/technology

Read more on:

Photo of Launch

Launch

Photo of Day

Day

Photo of Apple Vision Pro

Apple Vision Pro

Related news:

News photo

Apple Vision Pro repairs could set you back as much as $2,399

News photo

Apple cuts back AirPlay streaming resolution from Apple Vision Pro's displays

News photo

Using Apple Vision Pro with certain medical conditions