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Apple Vision Pro production reportedly scaled back due to disappointing demand


Apple has dramatically scaled back Vision Pro production, according to a new report from The Information. The news comes days after CEO Tim Cook admitted

The news comes days after CEO Tim Cook admitted in an interview that the $3,500 mixed reality headset is for early adopters and “not a mass-market product.” The production slowdown is believed to be a response to disappointing sales, leaving Apple with plenty of inventory to match current demand. A new report earlier this month fueled further speculation that the company is planning to release a less expensive model in 2025.

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