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Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say
Anyone in the U.S. who wanted a $3,500 Vision Pro may already have one. The only hope for increased sales is a rumored cheaper model in 2025.
We don’t have pure statistics on how many folks returned their Vision Pro after buying it during the initial hype rush, but analysts have noted that many who bought one were confused by its more complicated setup and what they were supposed to use it for in their daily lives. Sales expectations will put even more pressure on Apple engineers to design something that can compete with devices like the $500 Meta Quest 3 while justifying the higher price tag. The latest version of visionOS won’t have a public beta, so we’ll have to wait and see if the changes will give the few on-the-fence customers a reason to pick up the ultra-expensive headset.
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