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Apple wants to rewire search with AI — and that may help cut the Google cord

Apple's AI could come at just the right moment as it faces the risk of losing Google as the default search engine on its devices.

America's trustbusters just delivered a one-two punch in their big battle with Google after a long-awaited decision in a four-year case raised the stakes for another tech giant: Apple. Court filings disclosed this year showed that the deal generated $20 billion for Apple in 2022, so the possibility of losing a chunk of that is unfavorable. The idea that their powerful search engine could lose traffic to a generative AI chatbot that seemingly had the answers to all the things they'd normally type into Google was clearly a huge worry.

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