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Apple Watch in significant global decline for two years now; new features needed


Global Apple Watch shipments have now been in significant decline for two years, according to a new market intelligence report....

The report lays the blame on fewer reasons to upgrade, suggesting that Apple needs to focus on introducing new features and possibly design changes too … The Apple Watch was a slow-burn at first as the company tried to find the right positioning for the device, but once it put health and fitness front and center, it has dominated the smartwatch market. Fewer upgrades to the latest Watch Series 10, more competition, lack of a new Ultra and legal issues [that is, loss of the blood oxygen feature] also impacted the growth […]

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