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Apple Weighs Adding Paid Business Listings To Maps App

Apple is exploring ways to monetize its Maps app by introducing paid business listings and prioritized search results, Bloomberg News reports, citing an internal company meeting with the Maps team. The initiative would allow businesses to pay for higher placement in search results and more prominent...

Apple is exploring ways to monetize its Maps app by introducing paid business listings and prioritized search results, Bloomberg News reports, citing an internal company meeting with the Maps team. While no timeline has been set and no active development is underway, the move would mark Apple's first attempt to generate direct revenue from its mapping service. The potential Maps monetization comes as Apple expands its advertising business across other services.

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