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Apple will allow iOS apps to be distributed on websites in the EU


Apple will soon allow developers who meet certain criteria let iOS users in the EU download their apps from the web. The company has made some major App Store changes to comply with new rules in the bloc.

To be eligible, devs will need to opt in to new App Store rules that see them pay a fee for each user install after certain thresholds and be an Apple Developer Program member that’s been in good standing for at least two years. They’ll need to “have an app that had more than one million first annual installs on iOS in the EU in the prior calendar year” among other criteria, per a support document. That means the likes of Spotify and Netflix can now design links out to their websites (and potentially avoid the 30 percent cut Apple takes of subscriptions from app-based signups).

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