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Apple will never stop thinking about making a TV

It’s not exactly a secret that Apple has explored the possibility of building a television. Before his death in 2011, co-founder Steve Jobs famously told

Bloomberg’s Mark Gurman reports that Apple went as far as building full-scale prototypes with a large display that could also serve as a touchscreen Mac or iPad. But Apple eventually halted the project after examining the TV market and deciding not to compete in a low-margin business where consumers rarely buy new products. Now, with the company developing a number of smart home devices (including a wall-mounted tablet), Gurman reports that a full-fledged Apple TV is once again on the table — though executives could be dissuaded once again by those same market and cost factors.

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