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Apple will now let users in the EU download apps through web sites, not just the App Store
Apple is opening up web distribution for iOS apps targeting users in the European Union from today. Developers who opt in -- and who meet Apple's Apple is opening up web distribution for iOS apps in the European Union from today. Developers who opt in will be able to offer iPhone apps for direct download from their own websites.
In order to do so developers will have to opt into Apple’s new EU business terms, which include a new “core technology fee” charged at €0.50 for each first annual install over 1 million in the past 12 months regardless of where apps are distributed. Apple argues these steps and the information iOS surfaces to users during the authorization process for direct web downloads are reasonable security measures which the DMA permits gatekeepers to apply in order to protect platform integrity. Last month the Commission announced that it’s looking into Apple’s rules on steering in the App Store and the design of choice screens for alternatives to its Safari web browser, which is another regulated core platform service under the DMA.
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