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Apple will reportedly pay OpenAI with 'exposure'

Microsoft might have invested billions of dollars to partner with OpenAI for its AI advances, but Apple will reportedly pay with distribution as it's of more value.

Apple is the new kid in the AI block, and unlike its competitors, the company promises to maintain the user's privacy and security. At the just-concluded WWDC 2024 event, Apple highlighted its new AI strategy across its tech stack to compete against key players in the landscape like Microsoft. But besides deeply integrating AI technology across its devices, Apple announced its new partnership with OpenAI to bring ChatGPT to the iPhone.

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