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Apple won the CES headset game without showing up


The impending Vision Pro loomed over the event.

On Monday, just before a string of CES keynotes were set to kick off, the company announced that its Vision Pro headset would be launching on February 2nd. There’s the obvious one that everyone just wanted to avoid the Apple-sized gorilla — why vie for the top of the market when you can experiment with more novel or more futuristic ideas at a fraction of the cost and pain? And I’d bet some of the companies involved simply couldn’t devote the sheer amount of time and money to high-end hardware that Apple does.

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