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Apple Working to Add AI Search Options to Safari


Apple is looking at reworking Safari to directly support AI-powered search services, Bloomberg's Mark Gurman reports. Apple's senior vice...

He added that he believes AI services such as ChatGPT, Perplexity, and Claude will eventually replace conventional search engines like Google. He said that AI services need to improve their search indexes, but, even if this does not happen quickly, users are still likely to switch rapidly because they have other compelling features that are "so much better." Large language models will continue to improve over time, giving users more reason to switch from traditional search to AI.

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