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Apple: Pay attention to emerging markets, not falling China sales
Apple's chief financial officer Luca Maestri challenged investor worries over an 8% drop in China revenue, by noting that sales in other emerging markets
Apple’s chief financial officer Luca Maestri challenged investor worries over an 8% drop in China revenue, by noting that sales in other emerging markets are growing. Maestri noted that Apple has introduced several financing solutions and trade-in programs that “reduce the affordability threshold,” so that customers can buy in the top product range. In September 2023, Beijing imposed bans on the iPhone for government officials in the workplace, echoing U.S. action against Huawei.
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