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Apple’s 30% Commission on App Store May Drop to 20% Globally
Apple's new EU App Store terms hint at a global commission cut from 30% to 20%, signaling a major shift in developer policy.
Apple’s revised App Store terms in the European Union may signal the company’s first global cut to its longstanding 30% commission. Buried within a maze of policy updates, developers and analysts have identified language suggesting a shift to a 20% commission rate, potentially worldwide. Gruber also raised the possibility that Apple’s new commission rates in the EU imply a future global adjustment: 80/20 splits on in-app purchases instead of the current 70/30 norm.
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