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Apple's $500B US jobs ‘investment’? Same old, same old.


The much-publicized Apple expenditure is simply the same wheeling and dealing — while trying to stay on the good side of the latest White House occupant.

Trump smooched back on Truth Social: “APPLE HAS JUST ANNOUNCED A RECORD 500 BILLION DOLLAR INVESTMENT IN THE UNITED STATES OF AMERICA. After all, as Paul Farnsworth, President of the top tech job site Dice, told me: “Apple has spent years hiring engineers and researchers tasked with helping the company develop an AI strategy that aligns with its broader corporate goals.” Andrea Derler, principal of research and value at Visier, the enterprise human-resources company, added in an e-mail: “This initiative reflects Apple’s clear growth strategy and provides a glimpse into the future in which human skills such as creativity, curiosity, courage, compassion and communication will be key amidst the AI revolution.” Defer continued: “Skills churn is very high in the IT field.

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