Get the latest tech news
Apple’s ‘Shot on iPhone’ Scores Cannes Grand Prix for Creative Effectiveness
Apple’s “Shot on iPhone,” marking its 10th anniversary this year, took home a Cannes Lions Grand Prix in Creative Effectiveness.
Apple’s “Shot on iPhone” campaign –the long-running pitch that consumers need a simple tool and imagination to make something great–scored the Grand Prix for Creative Effectiveness at Cannes Lions on Thursday. The campaign by TBWA\Media Arts Lab uses the “ridiculously simple” idea, as Apple’s marketing leader Tor Myhren previously called it, to position the iPhone as the only tool needed to shoot something great. This is the campaign’s second Grand Prix of the week after previously winning the top prize in the Direct Lions category.
Or read this on r/apple
