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Apple’s AI ambitions could include Google or OpenAI
Another big Apple / Google deal could be on the horizon.
CEO Tim Cook has already confirmed that Apple is spending “a tremendous amount of time and effort” on artificial intelligence features, and plans to release them to its customers “later this year.” Bloomberg’s report suggests that the AI features built into Apple’s products could eventually be powered by a mix of first- and third-party AI models. If a Google deal comes to fruition, Apple wouldn’t be the first company to have tapped the search giant to provide AI features on its phones. But such deals have been increasingly contentious with regulators, with the US Department of Justice accusing Google of using them to unfairly entrench its search engine’s market position.
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