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Apple’s AI Ambitions Leave Big Questions Over Its Climate Goals
Halfway to its 2030 net-zero goal, Apple faces slow and hold-out suppliers, a tariffs scramble, and an AI race that could profoundly impact eco-friendly ambitions.
This might seem like a questionable move for a company striving for carbon neutrality, but Lena Chang, climate and energy program director at Greenpeace East Asia, says things like this are actually the least concerning issue facing Apple's 2030 pledge: “It’s ironic to point out [the cargo jets], but transportation emissions are a small part of the supply chain.” Tata Group has various climate commitments and was carbon neutral for its energy usage for a period, but Fernandes says it isn’t clear how these impact the iPhone assembly operations—a lack of clarity he believes can’t continue: “If you want to manufacture for Apple, there’s going to be a lot of scrutiny.” Elsewhere, in some countries, there’s simply too many different prices and gradings on offer to make sense for the average phone owner: “This is something the industry needs to rectify, to help with giving those older iPhones that second life.”
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