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Apple’s AI opportunity is all about the big picture

Siri, but it can do things for you.

At its developer conference last month, the company announced Recall for its new Copilot Plus PCs — a feature that takes screenshots every few seconds of whatever you’re doing on your computer so you can use AI to search for it later. But public trust in that company isn’t exactly at an all-time high, and Apple will have to square its emphasis on privacy with the need to hand off data to the cloud. Google’s recent re-org suggests that it sees the advantage in hardware and software teams working closer together, but for better or worse, Apple has a big head start here.

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