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Apple’s big AI rollout at WWDC will reportedly focus on making Siri suck less
Apple will reportedly focus its first round of generative AI enhancements on beefing up Siri’s conversational chops. The company will reportedly roll out a new version of Siri powered by generative AI at its WWDC keynote on June 10.
The company allegedly decided that the large language model (LLM) principles behind OpenAI’s chatbot could give the iPhone’s virtual assistant a much-needed shot in the arm. Apple Senior Vice Presidents Craig Federighi and John Giannandrea reportedly tested ChatGPT for weeks before the company realized that Siri looked outdated. The clip accidentally served as the perfect metaphor for the (legitimate) fears of artists, musicians and other creators, whose work AI models have trained on — and who stand to be replaced by those same tools as they become more normalized for content creation.
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