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Apple's big iPhone launch is coming on September 9. What to expect
Apple is holding an event on September 9, the company said in an invitation to the press Tuesday, where it will likely announce the iPhone 17 and new Apple Watches, among other potential new devices.
The stakes are especially high this year after Apple delayed a major upgrade to its Siri digital helper, one that would have helped bring it up to speed with OpenAI’s ChatGPT and Google’s Gemini. The company is expected to release a new model that’s essentially the MacBook Air of iPhone: much sleeker, but potentially at the expense of battery life and the camera, the report says. CEO Tim Cook told analysts in July that he expects Apple to incur $1.1 billion in tariff-related costs during the September quarter.
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