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Apple’s Biggest AI Challenge? Making It Behave
Apple Intelligence will make apps and services smarter. But Apple’s most notable innovations focus on ensuring the technology doesn't disappoint, annoy, or offend.
The startup has experienced a meteoric rise thanks to the brilliance of its chatbot but it has also repeatedly courted controversy with legal battles, boardroom drama, and its relentless promotion of a powerful but unreliable technology. The assistant made use of recent AI breakthroughs at the time to recognize speech more reliably, and sought to turn a limited range of voice commands into useful actions on the iPhone. Competitors like Amazon, Google, and Microsoft, soon followed suit with voice assistants of their own, but their utility was fundamentally limited by the challenge of parsing meaning from complex and ambiguous language.
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