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Apple’s creator-centric iPhone 17 Pro will make the vlogging camera obsolete
Apple unveiled its new line of iPhones on Tuesday, and the iPhone 17 Pro is making a direct appeal to content creators.
But for millions of content creators — an industry encompassing an estimated potential customers — it has remained necessary to buy handheld video cameras from companies like Canon, Sony, Panasonic, Nikon, and Fujifilm. The whole product line also supports Center Stage mode on the front camera, which lets users capture both horizontal and vertical orientations without rotating the phone. The iPhone, unlike other cameras, has to do so much more than just take photos and video — Canon, for example, doesn’t have to dedicate any of its hardware budget to GPUs that run complex AI models on-device.
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