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Apple’s Deirdre O’Brien among Fortune’s 100 Most Powerful Women in Business


Today, Fortune revealed its list of the Most Powerful Women in Business, and Apple’s SVP of Retail + People has once again secured her spot.

Today, Fortune revealed its 2025 list of the Most Powerful Women in Business, and Apple’s SVP of Retail + People, Deirdre O’Brien, has once again secured her spot. In March, O’Brien added Apple’s top people manager spot to her retail duties, returning to a role she’d held from 2017 to 2023. He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.

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