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Apple’s earnings show that, yeah, it’s really time for some new iPads
iPhone revenue fell 10 percent and iPads by 17 percent.
Less than a week ahead of its much-anticipated iPad hardware event, Apple shared its Q2 2024 earnings today, and the numbers paint a predictable picture for the increasingly dated tablet line. This is the last earnings report before Apple’s WWDC conference in June; that’s where the company will reveal its approach to bringing generative AI software features to iOS, macOS, iPadOS, and its other platforms. The initial wave of AI features is expected to run on-device, Bloomberg ’s Mark Gurman has reported, which could help them work faster while adhering to Apple’s privacy standards.
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