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Apple's Fifth Avenue Store Vision Pro Installation Is Shaping Up to Be a Spectacle


Apple is putting the final retail preparations in place for the U.S. launch of its Apple Vision Pro headset on Friday, with dedicated areas in...

But Apple's Fifth Avenue retail store in New York appears to be getting special treatment, with a giant replica Vision Pro headset being constructed within the glass cube. Photos shared by 9to5Mac show scaffolding in front of the glowing Apple logo in the giant skylight above the centerpiece stairway down to the store, where a window display is being erected in the distinctive shape of the Vision Pro goggles. He and Peter Bohlin worked closely to create the centerpiece stairway made entirely of glass, the material that would become Apple's signature architectural statement in its flagship stores.

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