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Apple’s fiscal 2024 in charts


On Halloween, Apple announced its fiscal fourth quarter results, posting another flat sales quarter even while continuing to beat all-time quarterly revenue records. And as usual, I filled a bunch …

That gives me the opportunity to cart out a separate set of charts, ones that take the longer view and show the changes in Apple’s business over an entire year. I don’t know, but it suggests that Apple’s most recent sales peak was a bit longer, and the resulting post-peak period also seems to have been extended. If you remove 2020 and 2021, Mac sales figures have continued to grow at a steady pace for the last 15 years, after a huge growth period in the first decade of the century.

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