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Apple’s India iPhone business outpaces individual EU countries, Morgan Stanley says


Apple's long-term bet on India is beginning to pay dividends. The company's iPhone revenue in India jumped 42% year-on-year in 2023 to $8.7 billion, Apple's iPhone revenue in India jumped 42% year-on-year in 2023 to $8.7 billion, Morgan Stanley wrote in a note on Friday.

The company’s iPhone revenue in India jumped 42% year-on-year in 2023 to $8.7 billion, Morgan Stanley wrote in a note on Friday. India’s iPhone business is now larger than any standalone country in the European Union, Morgan Stanley added. Driving India’s iPhone growth is increasing consumer demand for premium devices with more storage capacity rather than the latest models.

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