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Apple's iPad lineup scored record growth in Q2 with 12.7 million units shipped
As buyers tried to beat tariff-forced price increases that haven't yet materialized, Apple's iPad lineup recorded notable growth in the second fiscal quarter of 2025.
As buyers tried to beat tariff-forced price increases that haven't yet materialized, Apple's iPad lineup recorded notable growth in the second fiscal quarter of 2025. Vendors increased their tablet stocks ahead of the imposition of tariffs, and buyers anticipating price hikes pushed sales growth further than might otherwise have been expected. Cook said during the call that people chose to buy in April specifically because of the threat of price increases brought about by new import tariffs.
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