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Apple's iPhone 17 'Awe dropping' event is on September 9 — Here's what we expect


The iPhone Air may make its long-rumored debut.

Themed "Awe dropping" this year, the event — confirmed after Apple sent "save the date" invitations to the media on August 26 — will be livestreamed on YouTube September 9 at 1PM ET from Cupertino. This year is shaking up to be a departure from recent September product rollouts, with the strong possibility of an all-new superthin iPhone expected to join the company's lineup. At least one supply chain source claimed it will add a 120Hz variable refresh rate (ProMotion) display, which the Pro series has used since 2021.

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