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Apple's latest AI project may be a web search tool
Mark Gurman at Bloomberg reports that Apple is building a search platform that it may incorporate into its AI-driven overhaul of Siri.
Sources said the tool, internally called World Knowledge Answers, could also be added to the Safari web browser and the Spotlight smartphone search interface. Apple has historically avoided getting involved in search, but this development could reflect how more of its potential customers are turning to AI chatbots to access information online. And particularly if the company brings an AI option to Safari, Apple might be able to compete more directly to other tech majors that offer their own-branded chatbots, such as Google with Gemini or Microsoft with Copilot.
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