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Apple’s new feature lets brands put their stamp on emails and calls to your iPhone


It should make it easier to tell legit calls apart from spam.

Apple announced on Wednesday how companies using its Business Connect tool can add their brand name and logo in ways that will pop up in iPhone apps used for email, phone calls, and payments. Branded Mail is a feature businesses can sign up for today before it starts rolling out to users later this year, potentially making emails easier to identify in a sea of unread messages. A smaller update coming to Apple’s Tap to Pay service will let companies show their logo when accepting payments instead of just displaying a category icon.

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