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Apple’s new iPad Pro ad puts the focus back on creators

More humans and art, less crushing and destruction.

Apple is back with a new iPad ad, seemingly crafted as a chaser after the last spot left a bitter taste in some people’s mouths. Titled “ Worlds Made on iPad,” the minute-and-change video features actor Sofia Wylie on a green screen set. Unsurprisingly, many creators didn’t take kindly to seeing the symbols of their livelihood explode like party favors and be reduced to a single consumer product.

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