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Apple’s new iPhone 17 devices don’t have an AI-powered Siri yet. It doesn’t matter.
Until now, Apple has only released what could be considered baseline AI features for its devices, like AI writing tools, summarization, generative AI images (which some complain are not very good), live translation, visual search, and Genmoji, among others.
Yet a digital assistant that understands a wide range of questions — without deferring to ChatGPT — or one that can provide further context from your iPhone apps remains overdue. At first glance, this delay, combined with the decision to rely on a third party — or even, possibly a sizable acquisition — seems like it could spell bad news for Apple. It also means that the look-and-feel of updated iPhones themselves and their hardware advances will continue to drive sales and upgrades, allowing Apple to do what it does best: focus on build quality, camera improvements, privacy-preserving tech, intentional software design changes like Liquid Glass — and yes, super thin phones.
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