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Apple's no longer among top 5 smartphone vendors in China as domestic brands dominate market
Apple's smartphone market share in China declined 2% in the second quarter as it faces intensifying rivalry from rivals like Huawei, a Canalys report showed.
Localization of Apple Intelligence services in China will be an important move in the next 12 months, Canalys said, as Chinese brands are aggressively incorporating generative AI into their products. From April to June, Vivo reclaimed the top spot with 19% market share and 13.1 million units shipped – driven by strong offline and online sales during the "618" e-commerce festival. Localization of Apple's Intelligence services in mainland China will be an important move in the next 12 months, Canalys said, as Chinese brands are aggressively incorporating generative AI into their products.
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