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Apple’s no-good week was great for the company and bad for you


Apple was on the wrong end of fights over the Apple Watch and apps. The company still came out ahead.

This week, a court ordered Apple to stop selling watch devices as long as they infringed on Masimo’s patented technology. Apple essentially goaded Masimo into a legal fight, generated attention for itself and defended to the hilt a smartwatch feature that most people wouldn’t use regularly. Apple will keep collecting a chunk of your Peloton subscription fee forever — all because you followed a link from an iPhone app once.

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