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Apple’s OpenAI partnership: A boost for Siri or a trojan horse for Microsoft?
Apple's new partnership with OpenAI brings advanced AI to iOS, but Microsoft's strategic moves with OpenAI suggest a complex power struggle in the tech industry.
And in the worst case scenario for Apple, if its big bet on OpenAI ends up backfiring — whether due to underwhelming user adoption, embarrassing technical glitches, or wider disillusionment with AI hype — Microsoft can sit back and watch two of its largest rivals take a very public pie to the face. Prior to today, Apple’s response to the recent frenzy of AI excitement sparked by OpenAI’s ChatGPT and rivals like Google’s Gemini and Anthropic’s Claude has been muted to the point of radio silence. As competitors rushed to release chatbots, personal assistants, writing aids, and image generators powered by large language models, Apple seemed content to watch from the sidelines, leading some to wonder if it had any coherent strategy for the AI era at all.
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