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Apple’s original content spending spree might finally be over

Apple’s illustrious original programming may face tighter budgets.

Apple invests heavily in individual projects compared to larger streaming companies like Netflix, having spent over $500 million on movies from directors Martin Scorsese ( Killers of the Flower Moon), Ridley Scott ( Napoleon), and Matthew Vaughn ( Argylle). While its original projects get plenty of attention during award seasons, Bloomberg reports that Apple TV Plus is attracting fewer views per month than Netflix averages in a single day. Apple TV Plus hasn’t been as quick to lay off staffers compared to rivals like Disney and Paramount, though, and the money bought in by selling iPhones and other tech hardware makes it difficult to know how much pressure its studios are under.

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