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Apple’s PCC an ambitious attempt at AI privacy revolution
These issues highlight the need for a new approach to privacy in cloud AI, one that goes beyond simple trust and provides users with robust, verifiable privacy guarantees.
With custom Apple silicon, a hardened operating system, and unprecedented transparency measures, PCC sets a new standard for protecting user data in cloud AI services. Recall, designed to use screenshots to create a searchable log of user activity, was found to store sensitive data like passwords in plain text. However, PCC is not a perfect solution, with challenges and potential vulnerabilities ranging from hardware attacks and insider threats to weaknesses in cryptography and non-PCC components.
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